With the summer music season in full swing, the Milwaukee County Transit System (MCTS) is pleased to announce that passengers can now hear their favorite local bands on the daily commute through an original program never done before on a major public transit system.
MCTS has partnered with WMSE (91.7 FM), Transit TV and Civilian Edit to bring MCTS passengers a sampling of local music. Nine two-minute spots highlighting Milwaukee-area musicians will be featured on the Transit TV network on MCTS buses. The first spot will debut this Wednesday, June 18 with a lunchtime launch party from 12:30 to 1:30 p.m. at the Cudahy Pub in the Pabst Theater. To kick things off, Paul Cebar will be playing an acoustic set on the MCTS My Ride for the Generations Bus. A limited supply of free soda and pizza will be provided.
Live band footage for the spots was filmed at the WMSE studios, where artists performed on-air as part of the Local/Live program airing Tuesday nights at 8 p.m. Civilian Edit formatted the results and added a music-video style intro to create the final product.
The premiere segment features the tune "Her New Church" by Paul Cebar Tomorrow Sound. Passengers will be able to view all the videos in rotation over the next couple of months.
Musicians featured in the series include Paul Cebar Tomorrow Sound, Desert Sound Ensemble, El Gordo, Rusty P's, The Barrettes, Lisa Gatewood, The Trusty Knife, Robert Allen Jr. Trio, and Mike Mangione.
Transit TV has graciously donated the space for this project which will run on 340 MCTS buses. The spots will also air on Transit TV on buses in Atlanta, Chicago, Los Angeles, and Orlando.
Milwaukee County Transit System operates every day of the week, providing more than 42 million rides each year. Established in 1981, WMSE is a listener-supported, non-commercial music station which is owned and operated by the Milwaukee School of Engineering.
Hope to see you Wednesday!