After reading about it on both food and advertising blogs this week, I finally had the time to explore CheeseCupid.com. Created for the Wisconsin Milk Marketing Board, the goal of the site is to educate folks on what cheese to pair with various alcoholic beverages. I will most definitely use this site next time I play hostess, as it's easy to use and covers a very broad range of possibilities.
Props to Madison firm Shine Advertising on making cheese seem damn sexy, something I've know for a long, long time.
I'll be curious to see if this campaign takes on a more social component. The jury is still out on whether online dating is right for me, but if they made a cheese-based dating site, well Gouda-bye preconceived notions.
Yeah, I really just said that.